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Exhibitor FAQ

Quick Facts

Presented by the Buyers Market, NICHE: The Show is an exclusive collection of artist-designers showcasing fine handcrafted jewelry, glass, ceramic and wood objects to retailers from across the globe during Jewelry Week in Las Vegas.

Show Dates & Hours:

Friday, June 1: 9am-6pm

Saturday, June 2: 9am-6pm

Sunday, June 3: 9am-5pm

Exhibitor Setup & Breakdown

Exhibitors are assigned a move-in time using application questions regarding booth size and delivery method.

Wednesday, May 30: 12pm-6pm (Loading dock closes at 4pm)

Thursday, May 31: 9am-6pm (Loading dock closes at 4pm)

Sunday, June 3: 5pm-midnight

Location: Planet Hollywood Resort & Casino (Celebrity Ballroom), Las Vegas

Exhibitors: Hall accommodates approx. 150 booths

Buyers: Anticipated attendance of 3,000

Booth Fees: Starting at $1,990 for a 10 x 10 inline

Booth Package: Pipe & drape, carpet, material handling, chair, booth sign and program listing. Electrical service and installation of lights is additional.

How to Apply: Applications are available online at Exhibitors of the 2012 Buyers Market of American Craft do not need to apply; however, please contact an exhibits manager to discuss if NICHE: The Show is the right venue for your work.

Commonly Asked Questions

Who may exhibit at NICHE: The Show?

Because the show is being held in conjunction with Jewelry Week in Las Vegas, invitations will be initially issued to artists creating work that is suitable for jewelry and luxury retailers. After the invitation period has passed, we will begin reviewing applications from other artists interested in exhibiting, if booth space is available. If you are interested in an application or invitation, please call us at 410-889-2933 or e-mail

What is Jewelry Week?

The wholesale jewelry buying calendar intensifies during the first week of June in Las Vegas, when a number of industry shows take place. The centerpiece show of Jewelry Week is JCK Las Vegas (June 1-4) attracting nearly 20,000 buyers from across the globe. Other concurrent shows include:

JCK Luxury (May 29-June 4)

Antique Watch & Jewelry Show (May 31-June 3)

GLDA Gem & Jewelry Show (May 28-31)

AGTA (May 31-June 4)

Couture (May 31-June 4)

NICHE: The Show adds handcrafted design to the show line-up on the Las Vegas Strip. ACRE (June 2-4) also takes place during concurrent dates at the Las Vegas Convention Center.

Who are your attendees?

Our past registrants are a nearly even split between craft retailers (boutiques, galleries, museums) and jewelry stores. While we have buyers attending from all over the country, they are more heavily represented in the Midwest, Southwest and West Coast regions.

Is this show the same as the Buyers Market of American Craft?

No. NICHE: The Show is a production of the Buyers Market, and exhibition criteria will be similar to what artists are accustomed to for the Buyers Market shows, but there is otherwise no connection between the shows.

Can I fulfill my contract with the Buyers Market by exhibiting in Las Vegas?

No. Because the shows are separate, there is no contract affiliation between the Buyers Market of American Craft and NICHE: The Show. If you are contracted to exhibit in February, you will remain on that contract regardless of whether you choose to exhibit in Las Vegas. Cancelling a Buyers Market show will result in a minimum cancellation fee of $600.

What is included in the booth fee?

Your booth fee includes three walls of 8’ high drape, carpeted floor, chair, booth sign, program listing, and material handling of your exhibit materials to your booth. Electrical service and installation of lights are additional.

What is the marketing plan?

Our marketing plan includes a wide range of advance and on-site promotions including direct mail, print advertising in industry trade magazines, e-mail newsletters, multiple social media platforms, telemarketing, and more. Past promotions include coverage or advertisements in InStore magazine, JCK magazine, JCK Online, Ornament, Metalsmith, National Jeweler, NICHE magazine and Mid-Atlantic Jewelry News.

Can I drive my vehicle to the loading dock and bring my materials into the hall myself?

No. Transport of your materials, whether shipped or brought to the dock in your vehicle, MUST be performed by the show contractor. This service is complimentary, but it may take several hours for your materials to be delivered to your booth.

Can I hand-carry my materials through the front doors of the exhibit hall?

Yes. You will either need to unload from the hotel parking structure or take a single load out of your vehicle at the hotel’s valet stand.